Money Saving Tips
Requirements:
- Story headline
- Explain why you chose the story
- Brief description
- Explain how you would deliver the story on Facebook (and the goal of that delivery method, whether engagement, traffic etc.)
- Facebook copy + Facebook story headline + link post metadata
- How would you incorporate a social graphic and/or video?
5 Reasons Small Law Firms Should Invest in Their Marketing Strategy
Requirements (written during Hurricane Irma with a next day 9 am deadline):
- Provide Thought Leadership for Credibility
- Encourage Clear / Relevant Call to Action.
- Minimum 2,000 word blog post
- Link to at least three sources (can be outside sources, Crisp content peices, videos, case studies, etc.)
- Embed at least one company video into the post
- Try to include value pieces in the content that a potential cient could use to their advantage (provide knowledge!)
- Minimum 2,000 word blog post
- Grabs attention right away
- Linkbacks to internal website
- Link out to credible external sites that are easy to reference
- Use of headers/numbers/lists
- Lead to strong call to action
- Brand Voice
- Professionally Personal
- Loaded with quality content.
- Don’t dumb down the content.
- Video & Image Placement
- Need to have good mix of video and images throughout the blog that explains the content visually.
